Do Online Load-Boards Really Help?
Kim Ban | Mar 25, 2010 | Comments 0
Let’s be realistic: When we use our computers, we expect them to be useful and make our lives easier. When we utilize a piece of software, we expect our manual tasks to be more automated and be accomplished with our minimal involvement. If you are a Shipper looking for a Carrier and instead of calling hundreds of truckers over the phone you choose to use an online load-board, you should expect the same, right? “On paper”, all online load-boards claim they have what you need to make your truck booking process easier, but do they really?
The truth is, when you have a load to ship and you post it on an online load-board, your phone will start to ring pretty much immediately. Once you are done explaining all details about your load to the first Carrier and get a quote, you receive the second call and the third and fourth… and by the time you know it, you have answered maybe 40 or 50 calls (if not more) and spent 4-5 hours talking to truckers answering millions of questions (at least it usually seems like that many). But hey, you did find a carrier for your load and you should be happy, right? Well, just briefly think about your efficiency and ask yourself these few questions: How did posting my load on that load-board really help me? Did it make my live any easier than if I did not post it there at all? Could I have focused on more important tasks or I was just busy one the phone to do anything else?
Positives and Negatives
Well, the positive fact was that the load-board did help you broadcasting your message about your available load to larger audience of carriers than you could have done it yourself. But, the negative thing was that you had to spend huge amount of effort and time to speak to many people and answer lots of questions in order to accomplish a simple task. Now ask yourself one more question: “What if” after posting my load on the load-board I did not have be on the phone at all and the carriers somehow managed to leave their quotes on my desk waiting for me, so I can review them at my convenience and later on I just decide who to give my load to? Basically, how can I manage to cover my load with my minimal involvement and at the same time be able to focus on my other daily tasks.
That would be something, right?
Utilizing CargoSuccess.com manufacturers, shippers and freight brokers ship their freight more effectively and with minimal involvement, while truckers simply increase their loaded miles. Watch the video on our home page, to find out how: http://www.cargosuccess.com
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This post was submitted by Kim Ban.
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